Opus Fashions Private Limited launched Nightwear, with the brand name Maybell, as a result of deep customer insight. It pioneered the concept of A Line Nightwear to the Indian market and has specialised in providing Ethnic Wear. Nighties in age old South Indian prints like Kalamkari, Bandini and Batik along with Ikkat dyes were introduced by Maybell way back in 1999.
A year later, Opus Fashions created a whole new market at the National Level by introducing the concept of Loungewear (Pyjama Sets) which were unknown until its launch. Later Maybell's portfolio was expanded to include Kurtas, and most recently, Skirt Sets. Maybell has always been known to give breakthrough designs through innovative fabrics and this holds true even now that it is adopting newer fabrics like Masaba in Nightwear and Kurtas.